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At Arrowmail We Eat Our Own Dogfood
The origin of this rather unsavoury expression is in a dilemma
Microsoft faced a few years ago.
One part of the corporation was
developing their webserver - Internet Information Server (IIS) - and
promoting its use in all types of businesses, while another part was
struggling to manage the huge number of webservers that were behind all
of Microsoft's own websites.
The team running the websites were drawn
towards unix webservers, such as Apache, as a more stable and scalable
solution, but management saw this as unacceptable:-
"If people see that we choose not to use IIS for all our internal
and external websites then how can they trust us that it's the right
choice for their needs?"
So Microsoft using IIS for their own websites was likened to them
"eating their own dogfood".
Dogfood being obviously inferior to human food and hence this comment
being disparaging as it implies that IIS is
the dogfood of webserver software, pretending to be suitable for human consumption.
Interestingly there's no pressure on real dogfood manufacturers to eat their own
product in order to prove its worth.
Let me hasten to say that the current Internet Information Server 7
is certainly fit for human consumption.
I use it for all my websites
and, although Apache is still the most common webserver found on the
Internet, IIS now makes up around 20% of this market.
So the point of this article is to give an endorsement to our
products by saying that all of the staff and people involved with
Arrowmail gladly use its services for their business and personal email.
We're somewhat evangelical in our desire to get our message across that email
can still be a reliable tool for business communication.
Mmm yummy!
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© 2021 Arrowmail Ltd, a UK-registered company, number 4079706, registered VAT Number GB 895 0987 60
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